White Ink is a spot colour that can be added to your print job in addition to CMYK and other spot colours. It’s useful for printing on coloured stock or metallic laminate. White Ink is typically printed first, before CMYK layers.

  • On metallic stock, the White Ink masks metallic areas to appear non-metallic.  CMYK printed on top of the white ink then appears like standard full colour, whereas CMYK printed on metallic areas appear as a metallic full colour.

  • On coloured stock such as Kraft Brown board, white ink acts as a primer layer of ink.  CMYK printed directly on brown stock will look dull, whereas it will look more vibrant printed on top of a White Ink.